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Following Google’s partnership with Ascension late last year, Bright.md released its first Health Care Consumer Trust Survey. The survey revealed that while patients may say they want a health care experience that rivals the convenience and service they’ve become accustomed to with eCommerce, they aren’t yet putting their trust in large retailers or technology companies. At the same time, virtual care is growing in popularity. Other key findings include:
- Consumers overwhelmingly prefer their own doctor or hospital to provide health care services, however, more than half of patients trust ANY provider or hospital to provide care.
- Only one in four patients trust their insurance companies to provide health care, though nearly half do trust insurance companies to handle their personal health information.
- Patients are still wary of technology companies’ and retailers’ abilities to protect their private data, and put greater trust in doctors, hospitals and insurance companies.
- Virtual care is growing in popularity.
“Competition for attracting and retaining patients is at an all-time high. Patients want on-demand access to information and care that tech giants and retailers promise, but they aren’t yet ready to rely on those companies for their health care needs,” said Dr. Ray Costantini, M.D., Bright.md’s CEO and co-founder. “For now, patients clearly prefer to use their own or other providers, who they are most likely to entrust with their care and personal information. These patient sentiments underscore the tremendous opportunity for health care systems and providers to maintain their current competitive advantage by delivering the convenience and access consumers have learned to expect in other parts of their lives.”
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We are excited to announce that we have extended the deadline for INVEST Pitch Perfect in Chicago to February 14. If you are a healthcare startup focused on diagnostics, medical devices, biopharma, health IT or health IT services, and meet the criteria, we’d love for you to apply. Click here to check out the criteria and submit an application for the event, which takes place April 21-22 at the Ritz Carlton.
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